Exploring, Listening, Validating and Innovating the TV Search and Discovery experience of Australian TV – Part II – The Mobile App
Role: Lead Researcher, Senior UI/UX Designer
The Project
Understanding the TV browsing habits of everyday Australians and their use of mobile companion apps.
Freeview Australia sought to continue upgrading their service with an upgrade to the search and discovery of Australian TV content. This overall lead to the prioritising of the new mobile companion app along with a brand refresh. This project took insights and learning from the earlier phases of the project while completing a new discovery and research phase, followed by high-fidelity designs and hand-off to the engineering team.
How I Contributed
User research lead redesign of a new ‘search and discovery’ experience
I lead the research and discovery phase with a small design team for the research stage for “search and discovery” of TV and movie content. Similar to the first phase of the Freeview project, a questionnaire survey followed by qualitative research on initial wireframes shaped the recommendations and steps taken to redesign the new experience. Freeview’s decisions lead to prioritising the mobile app redesign over the TV experience, the rest of the project was then focused on the new mobile app. I lead the high fidelity Android and iOS mobile and tablet designs with a junior designer assisting throughout the project. This allowed for some great opportunities for mentoring and knowledge sharing.
The Biggest Challenge
Tighter timeframes as the project drew towards a close
This project had a very comfortable well structured discovery and research phase which produced some high-level wireframes. The next phase of high fidelity design along with development and quality assurance saw some unexpected tech hurdles and dependancies put time pressure on the both the design and development side of the project. I was able to trim out some of the fat and reuse generic components to between Android and iOS platforms to be able to deliver the project on time.
Wireframes and user feedback from the research phase:
