Role: Researcher, UI/UX Designer

The Project

Understanding the TV browsing and watching habits of everyday Australians.

Freeview Australia were seeking to upgrade their Hybrid Broadband TV service for Smart TVs with an “Always on” mini tv guide along with a brand refresh. This project consisted of a discovery and research phase, then designing and stake holder approvals. Development was handed over to another party with documentation and handoff notes.

How I Contributed

A full TV experience redesign backed by user research

I worked closely with my design manager and co-lead the research for Freeview. A questionnaire survey followed by qualitative research which consisted of  comparative usability testing on initial wireframes. This guided the decisions of the full new experience which I designed flows and high fidelity designs. Along each step of the way I had to present reports, progress and designs to the Product Working Group, a set of stakeholders representing ABC, SBS, 7 Network, 9 Network and 10 Network.

The Biggest Challenge

Continuing through COVID

This project resided in the middle of the COVID-19 pandemic in 2020. The challenges of work-from-home combined with qualitative user-research with interviews meant I had to learn new skills to conduct research remotely and online. There were many tech hurdles to overcome, but I was able to guide and assist multiple  test participants that were 60+ years old to connect to video call interviews.

See the next phase of this project >

https://www.usingpixels.com/projects/freeview-australia-mobile-app/